Meet Jay Z’s Team Behind The Promotion Of His Music Streaming Service
Jay Z’s empire keeps on growing, the rapper who is forever reinventing himself has become the first artist to own a streaming service for music and videos which users can stream on computers, smartphones, tablets or even listen offline. The streaming service is called Tidal.
Tidal is set to compete directly with Spotify and Apple’s soon to be revamped music service headed by Dr Dre and to make sure he stays on top Jay Z brought out the biggest names in the music industry to sign to his service.
The artists include Madonna, Beyonce`, Rihanna, Nicki Minaj, Chris Martin, Calvin Harris, Usher, Kanye West and Alicia Keys to name just a few.
Most of the artists involved changed their social media profile photos to Blue which is the color for the service and encouraged their fans to do the same and make music history.
Unlike Spotify, the service will not have a free tier, meaning artists will make more money by teaming up with Tidal. Although Taylor Swift was not at the launch she’s also said to have signed with Jay Z’s Tidal. The singer made headlines last year when she removed her music on Spotify because she wasn’t making money from it.
Alicia Keys gave a statement saying the event was a graduation. “For today we announce of Tidal, the first ever artist owned, global music and entertainment platform” Keys said.
