Interview With Bernini As They Take Us Through Their Pop It, Swirl It, Breathe It In Ritual

Interview With Bernini As They Take Us Through Their Pop It, Swirl It, Breathe It In Ritual

1. What inspired Bernini to introduce the “Pop It, Swirl It, Breathe It In” ritual, and what does it represent for the brand?

Bernini was inspired by the sensory experience of enjoying real wine; the sound of the pop, the sight of the swirl, and the aroma that deeply connects to memory. This ritual represents the brand’s celebration of real wine with flavours, inviting consumers to slow down, ground themselves, and fully savour the moment. It encapsulates Bernini’s ethos of effortless elegance and living life beautifully, your way.

2. How does this new ritual connect with the personal experiences and lifestyle of South African women today?

The ritual reflects a quiet but powerful shift in how South African women want to live: softer, slower, and more intentional. After years of rushing, many are seeking authentic moments without the pressure of performance or an audience. Bernini offers a space for women to be present, create memories, and embrace realness in everyday life

3. The campaign focuses heavily on slowing down and being present. Why was this emotional direction important for Bernini?

This emotional direction is critical because it taps into a growing desire among women to find calmness and meaning amid busy lives. Bernini understands that true authenticity exists when there’s no audience, when one can simply pause and savour life’s precious moments. The brand celebrates this intentional pause as an act of grounding and self-care.

4. Can you unpack the sunset aperitivo positioning and why Bernini chose this moment as its core lifestyle anchor?

Sunset aperitivo is a magical, golden hour when connections deepen, and time feels expansive. Bernini chose this moment because it embodies the lifestyle of long, leisurely lunches that fade into relaxing sunsets with friends and possibilities. It’s a sensory moment that invites laughter, exhale, and real connection, perfectly aligned with the brand’s ritual.

5. Bernini has unveiled a refined new look. What key insights informed the updated design and packaging direction?

The new look was informed by the desire to elevate modern femininity and premium cues while keeping the brand’s classic and timeless appeal. The iconic crown B and Bernini blue reinforce inclusivity and distinctiveness. The design is sophisticated but effortless, reflecting a transition to meaningful moments rather than loud statements.

6. The switch to a flint glass bottle for the Classic variant is a noticeable change. What was the intention behind this update?

The flint glass bottle was chosen to enhance the feminine aesthetic and increase the visibility of the delicate white sparkling liquid in the Classic variant. This shift mirrors the brand’s evolution towards a more elegant, refined presentation that complements the sensory experience Bernini offers.

7.How does the flavour range: Classic, Blush, Amber, and Mimosa, tie into the sensory ritual introduced in this new campaign?

Each flavour brings a distinct sensorial story that invites consumers to engage in the ritual. Classic offers gentle honey notes, Blush soft florals, Amber peach and apricot nuances, and Mimosa features sparkling white with real orange juice. Together, they enrich the “Pop It, Swirl It, Breathe It In” experience by delivering varied taste and aroma profiles that make savouring the moment even more special.

8. Women’s lifestyle habits continue to evolve. What trends did Bernini observe that shaped this brand evolution?

Bernini observed that South African women are moving away from busy, performative lifestyles toward embracing moments of softness, slowness, and authenticity. This trend toward intentional living and creating memorable, meaningful experiences inspired Bernini’s evolution in both product and brand positioning.

9. How does Bernini aim to stand out within the increasingly competitive ready-to-drink and spritzer market?

Bernini stands out by being South Africa’s only real spritzer made from wine with flavours, offering an authentic and sensory quality experience. Beyond just flavour, Bernini creates a sense of pause in people’s busy lives; encouraging them to slow down, be present, and truly savour the moment. Its refined design, the unique “Pop It, Swirl It, Breathe It In” ritual, and lifestyle positioning all work together to offer consumers not just a drink but an intentional, grounding experience that feels both premium and approachable.

10. What can consumers look forward to next from Bernini as the brand enters this new era?
Consumers can look forward to Bernini continuing to celebrate moments worth remembering with more sensory innovations and experiences. The brand will focus on deepening its connection with those who value quality, intentionality, and sophisticated enjoyment in their lifestyle rituals.