Awareness Campaign Consultant Wanted At Doctors Without Borders (MSF)

Doctors Without Borders (MSF) is an international, independent, medical humanitarian organisation committed to two objectives: providing medical assistance to people affected by armed conflict, epidemics, healthcare exclusion, natural and man-made disasters; and speaking out about the plight of the populations assisted. MSF offers assistance to people based only on need and irrespective of race, religion, gender or political affiliation.

Job overview

During 2016 MSF Southern Africa embarks on an awareness raising campaign/branding campaign to elevate the recognition of MSF as an emergency medical humanitarian organisation among people (target groups to be defined) in major cities in South Africa. The campaign and its activities seeks to increase the breadth of awareness about MSF and to contribute to defining the “medical humanitarian action” category for South Africans. The desired outcome is a level of basic awareness of what Doctors Without Borders (MSF) is and does while providing a backdrop for audience specific actions that aim for deeper awareness and engagement.

Key tasks and responsibilities

The campaign consultant will have expertise derived from work experience in the South African advertising and marketing industry and technical insight into strategy, campaign production, media buying and roll-out.

The campaign consultant is responsible for:

• Working with the MSF campaign project team to develop and finalise the campaign concept
• Finalising a brief to creative agencies to develop the campaign content
• Work with  the Project Team solicit proposals/quotes from creative agencies and make a final selection based on proposal reviews
• Managing the development and execution of the following elements, working with the campaign coordinator and project team:

– Campaign strategy, messages and creative elements – visuals, slogans etc.
– Campaign media buys – dissemination and roll-out plan

• The consultant will act as liaison with the agency in the development and early execution and monitoring phases
• Serve as an advisor to MSF on campaign best practice

Education

• An advanced university degree in communication, advertising or marketing

Experience

• Five to seven years’ professional work experience in the advertising or marketing industry as creative director, copywriter, campaign strategist, media planner or account manager
• Proven project management experience
• An interest and understanding of humanitarian action
• Experience in visual storytelling or graphic design is sought after
• Proven social media savvy and online campaigning skills are a significant asset
• MS Office proficiency essential, Adobe InDesign and Photoshop proficiency desirable

Languages 

• Excellent writing and editing skills in English

Personal attributes

• Excellent planning and organizing skills
• Teamwork and cooperation
• Commitment to MSF principles
• Flexibility and ability to work in a fast-paced environment

To apply:

Please apply HERE and submit your CV, cover letter and creative portfolio by 20 March 2016. Please note that only shortlisted candidates will be contacted.

This is a five month consulting contract, based at our office in Braamfontein, Johannesburg.