7 Cost-Effective Ways To Marketing Your Business In South Africa

Running a business is a daunting task. However, it can be rewarding when your expectations match reality. Entrepreneurs spend a ton of time learning about how to grow a business–but not nearly enough time questioning how they should grow their businesses.

Here is a list of low-cost ideas on how you can market your biz effectively.…

1. Set up a website- Design and build an easy-to-use website. Your website is the face for your brand and product, make sure it reflects this.

2.List Your Business On Popular Local Directories- A business listing service is one of the best ways to ensure that you will be found online by your target audience.

3. Run competitions- Competitions are extremely flexible and effective marketing tools, with the power to strengthen brand affinity, engage customers, and provide valuable insights into consumers.

4. Leverage social media- Be Active on Social Media. Whether you use social media to market your small business or simply to share content, it’s important that you are active and engaging.

5. Offer Discounts and Deals- Pricing strategy is an important element of a product marketing campaign. A discount pricing strategy is useful for driving traffic and sales short term.

6. Network- Business networking is not simply finding customers in one-to-one meetings and connections; it’s building a strong network, helpful for your aims.

7. Develop relationships with your customers- Customers are people — not numbers — and it is important that you put consideration and effort into building personal relationships with them