The Importance Of Networking for Your Business

Networking is important for your business because first and foremost, it creates immediate visibility in an over-populated marketplace, it gives you the opportunity to “warm up” to people so they are more likely to refer potential business to you, and it’s a fairly fast path to cash. IF you are consistent with it and make it work – just showing up at a meeting will not get you business, but building the relationships and focusing on what you can do for others will.


Networking and word of mouth marketing is the number one source of revenue for your business. Make yourself visible in your community, built relationships as its much more effective than sitting at your desk hoping the phone will ring.

Networking is important because people buy from those that they like and trust and for the most part, meeting people in person allows for this relationship to begin and expedites the sales process.

Meeting people. Never forget that the basic element to networking is meeting people, and the more people we know in our profession or career, the more we can improve our chances of growing your business, blog, or freelance work. The whole point of networking is to meet people, in order to expand your imprint to as many people as possible.


Contacts. Another get benefit of networking is that you can build your contacts. Collecting and updating contact info, like phone numbers and e-mail addresses, is a great way to expand your name and to have people you can count in your field on when you need them.

Work or employment. Networking is a great way to get jobs, clients, or projects. In fact, it has helped me procure all of my jobs, because you can directly speak to potential clients or employers, or you can even be recommended by a person you meet while networking. The potential is unlimited.

Learn from others. When you meet people in your niche field, you have the opportunity to discuss and learn from them, and them from you. This sharing of knowledge is one of the most important elements of networking, because learning from actual professionals in the field’s real life experiences is priceless.

Promoting yourself. Another benefit of networking is the ability to promote yourself and get your name out there. Especially if you are new to a community or new to web design or development, networking allows you to link to other people in your profession, which can help you get more well-known in the field.

To improve your networking you can use business cards they are an important element to networking, because it is how people will get in contact with you. Keep in regular contact, remember that once contact is made, it is important to continue and keep the contact with the colleagues you meet through networking. Continue to email, Twitter, call, or even ask for a lunch meeting with people you meet through networking.

Another way to improve your networking skills, remember to be helpful to others you have met through networking. The philosophy is, “You scratch my back, and I scratch yours,” meaning that when someone is helpful to me, I always pay it forward or pay it back.

Last on the list is never forget to say that you, in order to take full advantage of networking, you must be grateful for those you meet through networking and those who have assisted you or your company. So, remember to say a simple thank you to those you have benefited from through networking.