Instagram Now Allows Users To Share One Minute Long Video Clips

Great news for all instagram lovers. Instagram has announced that it’s increasing the maximum length of these from 15 seconds to a whole minute. iOS and Android users will be able to share longer videos starting from today. This will gradually be rolled out to all users over the coming months.

According to Instagram, the change is due to a surge of people engaging with video content, with time spent watching videos through the app having increased by more than 40 percent over the past six months.

The change is also indicative of how strategically important video is to Instagram. Not only are more and more users choosing to share clips through the app, but many Instagram adverts are increasingly in video form, and advertisers have been able to upload 60 seconds clips since February.

As an added bonus, users of the iOS app will be able to craft longer videos from multiple, smaller videos. This feature was present in an earlier version of Instagram, but was removed for whatever reason. There’s no word on when it’ll make its way to the Android app.