From Blue Bird to X, Twitter Re-Brands
Twitter, the popular social media platform known for its iconic blue bird logo, has undergone a significant transformation. After years of dominating the micro-blogging space and becoming a household name, the company decided to embark on a bold and innovative journey, rebranding itself as “X.”
Over the weekend, Elon Musk, crowdsourced a logo for the platform, and now it had been rebranded to X. The new brand, is the latest iteration of a concept that Musk has been pushing since the late 1990s. First, he tried to build an online bank at x.com until he was ousted from the company, which renamed itself after its only successful service, PayPal. Since buying the x.com domain in 2017, Musk has added to the vision: messaging, ecommerce, video, and now AI, all on a single platform.
The decision to rebrand came as a strategic move to signify a new era for the company. Twitter, now “X,” wanted to expand its offerings beyond the traditional micro-blogging format. The letter “X” symbolizes the unknown, the possibilities, and the infinite potential of the platform.
With the rebranding, X aimed to reinvent itself as a multi-dimensional social platform, offering users a diverse range of ways to connect, share, and engage with others. While the core feature of tweeting and following remained, X introduced several new features and services.
To ensure a smooth transition, Twitter made sure that existing users’ accounts were automatically migrated to X, with all their tweets, followers, and settings intact.
