Applications Open for the Ackermans Social Media Manager Post

Applications Open for the Ackermans Social Media Manager Post. Lead the Ackermans social media strategy, create engaging content, manage a talented team, and grow our brand across digital platforms. If this sounds like the perfect job for you, Apply Now!

Job Purpose:

• To lead and implement a comprehensive social media strategy for Ackermans (CFE and Commercial), driving brand engagement and alignment across categories.
• This role focuses on creating impactful, on-brand content, managing a small team, and analyzing performance.
• The Social Media Manager will collaborate closely with key stakeholders to ensure consistent messaging and optimized campaigns, enhancing Ackermans presence across all digital platforms.

Key Responsibilities:

Social Media Strategy Development & Execution

• Develop and implement a comprehensive social media strategy across all platforms (Facebook, Instagram, TikTok, LinkedIn)
• Align social media efforts with Ackermans CFE, Commercial, CVLM, and digital marketing objectives, ensure accurate reflection in promo grids

Content Creation and Management

• Ensure social media content aligns with Ackermans content plan, including collaboration with ATL, PR, and buying teams
• Develop platform-specific, engaging content with in-house teams and external agencies
• Manage social-only campaigns, ensuring timely content delivery across all platforms

Management

• Financial management
• Stakeholder management
• Talent management
  1. Resourcing
  2. Performance
  3. Talent and succession planning

Performance Analysis and Optimization

• Analyze social media performance using Brandwatch and Salesforce to generate insightful reports and identify areas for improvement
• Collaborate with the Customer Insights team to generate advanced analytics for deeper audience understanding
• Identify actionable insights to optimize future campaigns

Industry Trends and Best Practice

• Keep the business updated on new social media trends, tools, and benchmarks
• Provide quarterly presentations with recommendations for innovative strategies

Experience Required:

Essential:

• A minimum of 3 years’ experience in a social media strategy role
• A minimum of 2 years’ experience at a management level in Marketing, which specifically includes responsibility for managing a team
• Experience in working across several different business units and functions
• Strong knowledge of social channels (e.g., Facebook, Instagram, TikTok)
• Proven track record of developing and executing successful social media campaigns
• Strong understanding of social media analytics and reporting tools (Brandwatch, Salesforce)
• Ability to create and curate content tailored for multiple social media platforms
• Influencer marketing knowledge, identifying and working with influencers to drive campaigns

Preferred:

Experience within a clothing retail environment is preferred

Knowledge Required:

• Social media platforms and their best practices (Facebook, Instagram, TikTok, YouTube, Pinterest, and emerging channels)
• Social media algorithms and trends to optimize content and engagement
• Analytics and reporting tools (Brandwatch, Salesforce, Google Analytics) to measure performance
• Content creation workflows and collaboration with design, photography, and videography teams
• Influencer marketing strategies and partnerships
• Brand management and tone of voice to ensure consistent communication across channels
• Competitor analysis techniques to benchmark performance and identify opportunities

Skills Required:

• Excellent written and verbal communication skills
• Highly organized
• Attention to detail
• Creative thinking with the ability to develop innovative content and campaign ideas
• Strong knowledge of platform-specific algorithms (e.g., Facebook, Instagram, TikTok) to optimize performance
• Analytical skills to interpret data, derive insights, and make data-driven decisions
• Visual content understanding
• The ability to:
  • Manage multiple priorities and deadlines in a fast-paced environment
  • Lead and motivate a team, fostering collaboration and growht

Qualifications:

Essential:

• Grade 12 Certificate/Matric
• A National Diploma / Degree in Marketing or an equivalent qualification

Preferred:

Digital marketing qualification

How to Apply

Click HERE to apply