Sales Assistant Opportunity at Birkenstock V&A Waterfront, Cape Town

Birkenstock V&A Waterfront is seeking a motivated Sales Assistant to join their retail team. This permanent role offers the chance to develop retail, customer service, and merchandising skills while working with a respected global brand.

Job Purpose

The Sales Assistant will provide exceptional customer service, support store operations, and assist in maintaining inventory and visual merchandising standards. The role focuses on creating a positive shopping experience and promoting the Birkenstock brand.

Key Responsibilities

Customer Service and Sales

• Greet every customer within 30 seconds of entering the store.
• Deliver excellent service following Birkenstock customer procedures.
• Identify customer needs and use product knowledge to demonstrate benefits.
• Close sales, secure add-on sales, and encourage customer loyalty.
• Monitor sales progress against individual targets throughout the day.

Inventory Management

• Replenish footwear, apparel, and accessories from the storeroom daily.
• Minimize shrinkage by following store zoning, greeting customers, and enforcing changing room policies.
• Ensure accurate stock entries in the POS system.
• Process deliveries, including checking quantities, tagging, hanging, pricing, and recording in the POS system.
• Process customer orders efficiently.

Daily Operations

• Maintain store cleanliness, including dusting, mirrors, vacuuming, counters, and change rooms.
• Assist with opening and closing the store as required.

Training and Development

• Take responsibility for personal training and development.
• Work with a designated buddy to learn store operations.
• Attend quarterly training sessions and complete assessments.
• Receive monthly feedback from the store manager.
• Participate in monthly meetings to track progress through the Birkenstock rookie pack, which impacts promotion eligibility.

Merchandising

• Maintain stock presentation to Birkenstock standards.
• Replenish sizes and assist with window and mannequin displays fortnightly.
• Store POS materials properly to prevent damage.

Qualifications and Experience

• Grade 12 or equivalent.
• Minimum six months customer service experience.
• Birkenstock knowledge is advantageous.
• Ability to work flexible shifts.

Perks and Benefits

• Work for a rapidly expanding distributor with aspirational brands.
• Comprehensive health benefits.
• Quarterly uniform allowance.
• Staff discount of 50% for employees and family members across all group brands.
• Company performance incentive scheme.
• Long-service incentives.
• Holistic Employee Wellness programme.
• Opportunities for continuous employee engagement and a connected work culture.

Application Details

Applicants must submit their application before 01 October 2025. If you are not contacted within two weeks after the closing date, consider your application unsuccessful.

How to Apply

Candidates can apply directly through the Birkenstock online portal:
Apply Here

This role is ideal for individuals looking to build a career in retail while gaining experience with an internationally recognized brand and developing skills in sales, customer service, and merchandising.