Tyla Bags A Cool Ambassadorship Gig With A Major Jewelry Brand
Tyla Bags A Cool Ambassadorship Gig With A Major Jewelry Brand. She is not only making hits in the studio, Tyla is also a hit with international brands. Two months ago, she signed and endorsement deal with Nike, becoming their brand ambassador. This deal came just a few months after she partnered up with Stanley.
The Grammy award-winning artist, has once again penned a partnership with an international brand. Tyla has just been unveiled as the face of of Pandora. She is already shining bright in her first campaign for the global jewelry brand. Fresh off the heels of accepting the Impact Award at Billboard’s Women in Music event and just days before her Coachella debut, she stars in Pandora Styled by Tyla, a handpicked curation of charms that reflect on her journey, career and inspirations.
From charms that represent her hit single to pieces that remind her of her childhood in South Africa, Tyla has curated a Pandora Jewelry edit that speaks to every aspect of her story. She chose the Cherry Blossom Charm to represent her breakout hit “Water.” As for the Mini Shark Tooth Charm, it is a nod to her South African heritage. Each piece is worn on necklaces, bracelets and even hoop earrings. For the campaign, Tyla rocks a gold chain with her fan base’s name spelled out in sparkly letter charms.
“Pandora girl
Charms hand picked 4 y’allll,” Tyla said.
“Meet our new ambassador: singer, songwriter and Grammy®-winning global music sensation, @tyla. ✨
From charms that represent her hit single to pieces that remind her of her childhood, Tyla curated a Pandora Jewelry edit that speaks to every aspect of her story,” Pandora welcomed Tyla.
Meet our new ambassador: singer, songwriter and Grammy®-winning global music sensation, @Tyllaaaaaaa. ✨
— Pandora Jewelry (@PANDORA_NA) April 8, 2025
Tyla hand-picked her favorite Pandora charms and styled one-of-a-kind jewelry pieces that represent her. https://t.co/LjMm7DofTB pic.twitter.com/80M4RJa6Mw
