ICYMI: Nomzamo Mbatha Bags An Ambassadorship Gig with Major Bank
Nomzamo Mbatha Bags An Ambassadorship Gig with African Bank. With passion and dedication, Nomzamo Mbatha has worked with many local and international brands as their partner. Among her past and present clients include Neutrogena, Puma, L’Oreal Paris, McDonald’s, and Audi.
The United Nations Refugee Agency Goodwill Ambassador, actress and media personality has a global influence, which makes brands eager to work with her. Just recently, African Bank welcomed Nomzamo into the family as their brand ambassador. This was announced on Friday, when a video of Nomzamo giving a powerful speech made rounds on social media.
“Bravery knows no limits when audacity takes the lead. Here’s to the next chapter,” the video was captioned.
African Bank recently unveiled its brand identity revamp, featuring a new logo and a campaign message stating that “African Bank backs you”. The brand revamp will culminate in a new TV commercial featuring Nomzamo and seeks to entrench African Bank’s positioning as an aspirational brand for young professionals.
The unique partnership encompasses a brand ambassadorship, and a commercial element that will lead to the launch of a specially-curated “Empower Her” account. African bank’s partnership with Nomzamo transcends that of her celebrity status as they do not merely view her as a brand ambassador or influencer, but rather as a partner with whom they can create a meaningful commercial relationship
Welcoming Nomzamo on boards, the bank posted, “Bravery knows no limits when audacity takes the lead. Welcome to the Africanbank family @nomzamo_m. We look forward to seeing you grow, because, when you grow, we grow. Continue to be BOLD, PUSH the boundaries, and go after what you BELIEVE in because Africanbank will back you.”
