Using Himself As An Example Lekau Sehoana Gives Boity Hope Amidst Failed Business

Using Himself As An Example Lekau Sehoana Gives Boity Hope Amidst Failed Business. Empathy is one of the best quality to show, when another human being is going through the most. This is exactly what Lekau Sehoana is showing to Boity Thulo right now.

It is no secret that her fragrance brand, Boity Pink Sapphire parfum, is going through a rough patch. When it was launched in September 2020, the perfume brand retailed at R1500 a 100ml bottle. It was received very well, and sold out it’s first 1000 bottles pre-sales. Sadly at this very moment, Boity Pink Sapphire Parfum brand price has dropped drastically. The brand that was retailing at almost R600 has now dropped to R60.

As some social media users mock Boity, there are those, like Lekau, who are feeling for her. As an entrepreneur himself, he knows the ups and downs of business. In actual fact, the successful entrepreneur liquidated one of his ventures, Kiddies Republic, as it wasn’t doing well.

“Dear @Boity

“Like everyone else i saw the posts and articles. And like most entrepreneurs, i know exactly how and what failure looks like. A failed strategy, a failed business, a failed product, doesn’t make a failure of a human being. When we develop products, we have certain percentages we expect to get from them. Either good or bad. And we have follow up products lined up should one not do well. Which makes entrepreneurship, and especially product building an ongoing process. It’ll never be the finish line,” he said.

Lekau also reveals that he got inspired after reading Boity’s Instagram post, where she advised fellow entrepreneurs. This is because, he also faced failures here and there, as a businessman.

“In 2019 i started @dripsportif, 2 years later we opened 25 Stores. We have since closed some of the Stores, we have moved some to better Trading positions at the Malls. We further invested in a Group (The DRIP Group) to build a House of Brands, where DRIP and other Brands like @DomainJeans and Kiddies Republic sit. We had to Liquidate Kiddies for almost same reasons, it didn’t work out. Which further proves that entrepreneurship is all about movement. At the centre of the movement, is Failure. The probabilities are there. Remember, 9 out of 10 startups fail and 38% of startups fail because they run out of cash. 35% of startups fail because there is no market need for them. By year 5, 50% of all startups will have failed. These stats are not there to make us sleep well at Night, but they’re there to make us solution driven. And keep us on our Toes. Boity, you’re doing so well. I applaud you for having started and being positive. Please never give up and keep going. This is exactly what Entrepreneurship is about… There’s always a #SILVERLINING,” he concluded his beautiful message.

Dear @Boity

Like everyone else i saw the posts and articles. And like most entrepreneurs, i know exactly how and what failure looks like. A failed strategy, a failed business, a failed product, doesn’t make a failure of a humanbeing. when we develop products, we have certain…

— Lekau Sehoana (@LekauSehoana) April 19, 2024