People Shocked As Boity Thulo’s Perfume Brand Prices Drop Drastically
People Shocked As Boity Thulo’s Perfume Brand Prices Drop Drastically. Just like many personalities, Boity Thulo has quite a number of business ventures under her name. Among others, she has her own alcohol brand, ‘BT Signature, hair brand, BE YOU By Boity and hair care range products, The Boity Hair Care Collection.
In September 2020, Boity got into a partnership with Halo Heritage for yet another business venture. The award winning rapper, media personality and businesswoman launched Boity Pink Sapphire parfum. The business came just a year after she partnered with Impulse to launch three limited-edition Boity x Impulse fragrances. In less than a week, Boity Pink Sapphire, which retailed at R1500 a 100ml bottle, sold out it’s first 1000 bottles pre-sales. It looked as if she was going to do really well with this one.
Well, one thing about business, its not predictable. One moment a product is doing well, and the next, it’s another story. This could possibly explain why Boity Pink Sapphire Parfum brand has dropped drastically. The brand that was retailing at almost R600 has now been reduced to R60.
Social media users feel that Boity did not push the brand enough. All she did was launch it, and did a couple of posts, hoping that consumers will buy, because of her name. Some state that the product is not worth the price it initially sold at. Well, whatever the case, we hope Boity dusts herself off, and work harder to make sure that all her business ventures prosper.
