Levels! Boity Thulo Launches Her Own Hair Brand
Levels! Boity Thulo Launches Her Own Hair Brand. A couple of weeks back, she mentioned that she was on the verge of a huge announcement. Although Boity Thulo did not reveal at the moment what she wanted to launch, she had our attention.
The day has finally for the big reveal. The multi-award-winning rapper, media personality reality show star and entrepreneur has launched another business venture. Boity has just launched her new hair brand, BE YOU By Boity. Of late, she has been rocking beautiful weaves, and it turns out, they are from her hair collection.
She joins other industry leading ladies like DJ Zinhle, who has her won brand called Hair Majesty. Boity was congratulated by the likes of Thando Thabethe, Ayanda Thabethe, Katlego Maboe and Loot Love among many others.
“I have never been prouder to launch my @beyou_byboity HAIR RANGE 🤩💇🏾♀️💕
The BE YOU range is built around 3 core pillars:
💋 BE YOU – Products that celebrate whoever you want to be.
💋 QUALITY – You deserve quality. Invest in yourself. Invest in quality hair.
💋 TRUST – Reliable delivery, In collaboration with South Africa’s most trusted hair brand @frontrowhair,” Boity said in excitement.
It looks like Boity has this thing with hair. Back in 2020, she dropped her own hair care range, called the Boity Hair Care Collection. All the products, which includes shampoos and perfumes, are formulated for women with hair types 3 and 4. This might come in handy for our African sisters trying to grow that crown.
These hair products became a luxurious hair care systems for African hair. For this business venture, Boity, once again collaborated with Halo Heritage.
