This Is How Much The Apple Watch Costs

Apple’s smartwatch collection will range in price from $349 to $17,000 (£299 to £13,500 in the UK) depending on the metals they are made from and the straps they are bought with.

The larger 42mm (1.7in) models of the Watch will cost about $50 more than than the 38mm (1.5in) versions in the lower-priced ranges. Apple also revealed that the devices are due to go on sale on 24 April.

But the Apple Watch faces an extra hurdle that the iPod and iPad didn’t, and the company knows it. As Reuters reported, CEO Tim Cook summed up the challenge as follows: “We’ve never sold anything as a company that people could try on before.”

Reuters presents it as a question of whether the watch is a fashion statement or a gadget. But the problem is that the device seems likely to fail on both counts. Viewed as a gadget, the device is just too expensive given its limited functionality.

Apple Watch Displays Your Digital World, at a Glance. It is reported that rivals’ smartwatches have only seen limited sales to date.

A press event held in San Francisco held few surprises about the wearable tech beyond the fact that the mid-range stainless steel edition would start at $549 and go up to $1,099 in the US, and from £479 to £949 in the UK including VAT.