Email Communications Technical Specialist Job- Cape Town
Recruiter: Digital Outsource Services
Location: Cape Town, Western Cape
Salary: Salary Negotiable
Sector: Media, Digital & Creative Jobs
Job Type: Permanent
Date Added: 05 August 2014
Applications: 0
AA/EE opportunity?: No
Benefits: Not Included
The Bulk Communications Department is looking for an Email Communications Technical Specialist.
Reporting to the Bulk Communications Manager your duties will include but are not limited to:
Duties:
• Responsible for developing, implementing, and managing an enterprise email marketing program and collaborating with team members to enhance email marketing strategies.
• Manages email marketing process – HTML template management, list management and data pulls, set-up, testing, execution, reporting, and optimization.
• Leverages historical campaign results to guide future email messages and implements segmentation and behavioral marketing messages based on past email performance and marketing objectives.
• Understands email marketing projects from a technical point of view – serves as the main point of contact for data integration for multiple platforms and systems ensuring integrated program management and optimal use of third party programs and partnerships.
• Manages and develops email testing roadmap – continually optimizes, analyzes and makes recommendations on improving email performance to include the following core metrics: open rate, CTR, engagement, etc.
• Responsible for the development, implementation, and reporting of email campaign performance and overall effectiveness.
• Analyzes email campaign results and reports campaign performance, summarizes key insights, and offers recommendations.
• Partners with marketing and graphic design team(s) to create email creative materials, communication templates, content, promotions, and landing pages.
• Stays current with best practices, strategies, and industry standards related to email – ensures best practices through email compliance and spam regulation (CAN/SPAM) and shares email program insights and recommendations with marketing managers and colleagues.
• Coordinate and monitor the maintenance, integrity, and security of several databases.
• Responsible for the mentorship and development of the team’s technical skills
Skills and Experience required:
• Proven track record of achievements in dramatically improving email marketing performance against both delivery and revenue targets.
• Knowledge/understanding of responsive design
• A minimum of four years’ experience in product marketing/email marketing
• Working knowledge of sophisticated email marketing solutions – in particular, ExactTarget
• Knowledge and experience in other social media platforms and additional marketing channels advantageous
• Ability to troubleshoot coding problems
• Ability and desire to learn quickly
• Ability to analyze data issues and produce working solutions
• Ability to work in a fast paced environment and work independently
• A team-oriented mindset and the ability to work with a wide range of individuals
• Excellent written and verbal communication skills
• Knowledge and ability to use ExactTarget, Microsoft Excel, Word, PowerPoint and overall strong computer skills
• Highly analytical and structured thinking—you need to have experience identifying and prioritizing multiple tasks.
• Plus Points:
• A background in information technology.
• Adept at HTML and CSS coding for emails
• Good understanding of Databases, Database Concepts, SQL, and Segmentation
Software knowledge required for this position:
Proficiency in Microsoft Word, Excel, Outlook, PowerPoint, content management systems, email delivery and analytics systems (Return Path).
