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Under The Influence – The leading South African beauty influencers in 2021

When it comes to hair and beauty, we all like to take inspiration from the movers and shakers from the glitterati and, today, we’re celebrating some of South Africa’s top beauty influencers for 2021: 

Bonang Matheba

With 4.4 million Instagram followers, model, producer and TV and radio presenter, Bonang, is known for her distinctive voice and even more distinctive style. Flamboyant and eclectic, this South African influencer has led the way to cool, classy style in 2021. 

Actor, media personality, choreographer and star of Sarafina, Somizi Buyani Mhlongo-Motaung, is known for his ever changing colourful locks – and his 4.2 million Instagram followers are always eagerly awaiting his next new look.

One of South Africa’s most popular actresses, Nomzamo Mbatha, is also a television personality and human rights activist. As if all of that isn’t enough, she’s also a major trend-setter in the fashion and beauty world

All of our hair and beauty influencers have one thing in common – customers in their millions head to their local hair and beauty salons clutching their photographs, in the hopes of grabbing a bit of their style for themselves.  More than ever before, this has been very much the case in 2021 as people are keen to shake off the home-cuts and get on with their lives and, salon owners have seen a significant uptick in appointments.

As great as this is, a lot of salon owners are feeling the pressure as they try to fit in as many appointments as possible, whilst also maintaining safe distancing.  Some of these business owners have tapped into the Booksy scheduling app to help them to accommodate those looking to grab a bit of Somizi and Nomzamo’s iconic style. 

Business is booking up

Booksy is an AI driven scheduling app which allows customers the convenience of booking and managing their own salon appointments.  As well as making life easier for customers who don’t like having to use the phone, Booksy also has some pretty great benefits for salon owners, including: 

Appointment management – The software is able to manage appointments much more efficiently than us humans; including balancing booked appointments and walk-ins.  Booksy’s artificial intelligence capabilities does this based on average appointment times and past visits while juggling distancing and the optimisation of space and time.

Nxing the no-shows – The Booksy app can help to cut down on the number of no-shows a salon will have in two ways – to begin with, the convenient app means that customers are likely to cancel an appointment, rather than just not turning up.  Secondly, salon owners can program the software for prepayment and cancellation fees, meaning that they’re not out of pocket.  As a bonus, the Waitlist feature allows owners to quickly fill spaces when cancellations do happen. 

Notifications – Like a little assistant in your salon software, Booksy can send notifications and reminders to customers to ensure that they don’t forget about their appointments. 

Marketing and upsells – Another couple of handy Booksy features, the marketing and upsell tools give owners a helping hand in selling products, keeping in touch with existing customers and finding new ones. 

Conclusion

With upcoming events such as Professional Beauty, My Beauty Expo and, The Natural Hair And Beauty Festival, salon owners can expect to be busier than ever – and Booksy’s scheduling and management tool can really help to make sure that owners can provide the experience that their customers deserve, whilst maximising their profits. 

 

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