Why You Need to Understand a Business before Applying for a Job

Finding a job is hard enough, so when you suddenly stumble upon one which not only looks interesting to you but that you are also qualified to do, you can get a bit carried away. Not only do you want to land a job, but you’ve also got to rummage through the details of the application that you’ll be sending in, needing to make sure that it sells you as a strong option and includes a cover letter, as explained by Barclays life skills

With so much to do and so much excitement, you can forget one of the most important steps to both your application and your decision to potentially take the job: researching and understanding the business itself. 

Know the company, not just the brand

Seeing how the company operates and the role of a business within the company can dictate whether or not you want to get the job and what you can aspire to achieve if you land the role. For example, Aspire Global prides itself on delivering a complete platform for iGaming operators and is continually looking to expand and better their service, as shown by them adding SBTech sports betting vertical to their South African Karamba casino brand early last year. Moves like this show that the company is looking for new angles to improve, with new opportunities opening. If you’re one with aspirations of advancement or would like to be a part of a growing brand, it’s worth researching the large scale moves of the company you’re applying to. 

These days, there are relatively few businesses that are their own standalone articles. Instead, they are often a part of a much larger system or under the umbrella of a larger company. When people research a business which they wish to work for, they often neglect looking into the overarching company in charge. While the business may have a nice ethos and interesting plans, ultimately, the owning company will have a huge say in what the business will be doing down the line and with regards to goals. As shown above, this can positively reinforce your desire to join a business within a company, but doing the research can also put you off going for the job. 

Let’s look at another example. One company which has earned a rather scathing reputation within its industry for its treatment of the businesses under its umbrella is Electronic Arts. Forever striving for the highest possible stock price, EA will close down studios at the drop of a hat if they don’t meet their lofty expectations and trend-driven objectives, with the list of fan-favourite casualties highlighted by The Gamer. Applying for a business under the EA Worldwide Studios banner could be seen as a risky move for anyone seeking long-term employment due to how notorious the company is for killing studios and cutting jobs. 

Showing your knowledge of the business

Showing that you are knowledgeable about the company at large can go a long way towards convincing a business within said company that you have an understanding of their overall goals and will actively help to work to meet those targets. But it’s also important that you know about the operations of the business at its ground level so that you can be useful day-to-day and not just in the outlook of the big picture. 

As detailed in the advice from Monster, knowing about a business is one thing, but being able to show your interviewers that you know how your skills can then impact the business and its goals is that extra step towards impressing. Having an understanding of their core challenges, their competitors in the industry, and how your involvement could help the business become stronger are major points to relay in interviews and through applications. As for finding the information that will help you gain an understanding and relay your arguments for your role in the business, The Huffington Post suggests that you search their website, LinkedIn profile of the company and the interviewers, and the performance of their stock if it’s a publically traded company. 

With all of this information about the company and the business collected, you need to organise it and highlight areas in which you can show that you can help the business meet its goals as well as its governing company’s targets. Doing so will help you understand whether you truly want the role and what it entails – and if so, showcase that you’ve put in the research time and already know what is required of you.

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